Sao Paulo Forum: The communicational context, also a terrain of change, struggle and integration

The pending subjects of Latin America and the regional left in the sovereignty of media and communication policies, the mediatization of politics and the Internet scenario as one of the platforms on which the cultural, economic and political power of the right and the United States, were the center of analysis on Monday in the second day of the XXIV Forum of Sao Paulo, in Havana.

the right and the United States, were the center of analysis on Monday in the second day of the XXIV Forum of Sao Paulo, in Havana. When speaking at the Workshop on Media, Dr. Raúl Garcés, dean of the School of Communication of the University of Havana, recalled that, as scholars have raised the issue in Europe and America, the twentieth century left the lesson - and in the XXI that lesson is even more sophisticated - that we can no longer see power only in terms of economy, of political organization, but in terms of symbolic power, and this determines in contemporary societies the configuration of governments and political systems , of the relationship between governments and public opinion. "That's why the centers of power dedicate so much money to him."

"That's why the centers of power dedicate so much money to him." How is that symbolic power configured today? Among the main features and trends that define the symbolic power today, Garcés mentioned the Americanization, the personalization, the commercialization and even what some have called the "second degree Americanization".

Among the main features and trends that define the symbolic power today, Garcés mentioned the Americanization, the personalization, the commercialization and even what some have called the "second degree Americanization". "We live in a world where American political communication patterns have been imposed everywhere, and that has consequences: in the ways of configuring and making communication, and in the economic configuration of the global media system," he said.

"We live in a world where American political communication patterns have been imposed everywhere, and that has consequences: in the ways of configuring and making communication, and in the economic configuration of the global media system," he said. Currently, more than half of the information and communication firms are from the United States, a percentage that is similar in the case of newspaper companies. Among the first 88 IT and telecommunications firms worldwide, 40 are also from that country.